Now that museums are invaded more by the high turnover rhythms of the market...
Now that permanent hierarchies have been increasingly replaced by more flexible networks...
Now that we live in a world supposedly more narrowcasted than broadcasted, more about DIY prosumers than passive consumers...
2 comments:
If I understand the concept of syntagm correctly, syntagmatic artwork is art that develops meaning based on what surrounds it. The context of the artwork is a part of the meaning of the art itself. Considering that museums are "invaded more by the high turnover rhythms of the market," it would make sense for syntagmatic art to reflect or contribute to this process. The Murakami store in the museum is a perfect example. The artwork in the museum develops meaning based on the presence of the Louis Vuitton store. It becomes commercial; art becomes a suggested product.
A syntagmic relationship is one where signs occur in sequence or parallel and operate together to create meaning, APART from the paradigm of art history and all of its choices. Syntagmatic art would derive meaning from its surroundings, as opposed to fitting into a paradigmatic canon, a historical trajectory, TS Eliot's "tradition", etc. With today's high turnover rate, globalization, mobility, etc, it stands to reason that art would be more syntagmatic, less tied to what has come before and during and what you could replace it with, and more tied to its immediate environment.
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